Ready to learn how to be a sales expert? It all starts with a few simple and actionable tips.
There are 5 perfect ways to perfect your sales pitch. The first we talked about was captivating your audience. You have to get them to trust you, like you, and get to be open to know you, too.
How do you captivate your audience? You've got to know what their pain points are and you've got to understand what's keeping them up at night.
But today we're going to talk about “communicate.”
So what is communication? It's actually the imparting of an exchange of information by speaking, writing, or using some other medium, or method.
How to be good in sales talk
There are lots of ways we're communicating verbally and non-verbally. You're constantly communicating but you've got to be very careful and intentional about what you're communicating. You're sharing your thoughts, ideas, or feelings. That's what communication is and you're actually transferring information.
Have you ever taken any time to really sit and think about, or put a strategy together on what you are communicating to your prospective clients? Are you communicating how great you are? How great I think my product is? Am I communicating something that's about me, or to be really great, and have a perfect sales pitch, and sales strategy?
Tips to communicate to your clients
Who wants to buy from someone that they don't know, that they don't like, and they don't trust? And when you're communicating there's one sender, there's one message, and there's one recipient.
You want to captivate them, and you want to communicate in such a way that they're going to actually start to know who you are, and they're also going to feel like, “Wow, how did they actually know what's going on for me?” Because there's something that you do, for those entrepreneurs and business owners out there and it's something that you can do better than anyone else.
How to build a good sales strategy
The key to a perfect sales strategy is you have to communicate your message in a way that they're gonna hear it.
There's always a different way to communicate to someone, you just have to figure out what that is.
Learn the four basic communication styles to help increase sales
There are basically four different communication styles, and there are multiple different exercises, or mediums out there to learn this.
Dominant personality or communication style
They're sort of aggressive, they're dominant, they like to have control, and they like to be right.
If you are communicating with a prospect and you know that they have a dominant communication style, what do you need to do?
You need to give them control of the conversation. You need to communicate in an assertive manner, so that you grab their attention, and captivate them.
Analytical type personality style
They want information. You've got to be assertive, be powerful in your language, but you also have to give information. If they don't have the information, they're not going to move forward.
Excited, spirited, promoter kind of people
They're usually involved in sales or marketing. They're high energy, they move quickly, and they don't always have the most patience which means you have about 2.5 seconds to get their attention. You've got to be upbeat, you've got to be excited! If you are boring, forget about it! They're not interested, they're moving on.
Supportive personality style
This type of personality style doesn't like all that fluff or energy. In fact, they will retract away from it. In your messaging, you also have to have the softer side of yourself because the last thing that they want is an aggressive person. The last thing they want is someone that's way too excited like that communication style won't even know how to deal with it.
You've got to communicate all four of those things and you've got to be able to recognize it when you're communicating with someone.
It's time to start paying attention to people's voices and their actions.
You've got to be creative if you really want to have a one-hundred percent success rate with your sales pitch, you've got to do that right out of the gate.
Are you communicating all four languages?